From our Oregon Community - Move Naturally

Approach

Where you live can make for better living. Blue Zones Project makes healthy choices easier where you live, work, learn, and play.

 

Rather than relying on individual behavior change, Blue Zones Project focuses on creating surroundings that default to healthier behaviors.

Healthier environments naturally nudge people toward healthier choices.

Residents of the original blue zones areas make healthy choices because those choices are easy—even unavoidable—in their surroundings. That's why Blue Zones Project focuses on influencing the life radius, the area close to home in which people spend 80 percent of their lives.

Our work is rooted in lessons learned from the world's longest-lived cultures. We translated these lessons into environmental changes that strengthen social ties, reshape places, and sharpen policies to support healthy choices.

 

Community Potluck MOAI

Community

com·mu·ni·ty

/kəˈmyo͞onədē/

noun

  1. a group of people living in the same place or having a particular characteristic in common.
  2. a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.

Life Radius Model - People, Places and Policy

Life Radius Model

Community

Certified Blue Zones Communities have populations with greater well-being, improved health outcomes, reduced costs, and increased civic pride, all of which support healthy economic development.

 

Campus

Worksites: Certified Blue Zones Worksites have healthier employees with higher well-being who are more productive and less costly.

Universities: Certified Blue Zones Universities have healthier students with higher well-being who are more engaged and have greater long-term life satisfaction.

Using Policy as a Lever

Policy change is a driving force behind Blue Zones Project transformation.
 
Optimizing the built environment and food, tobacco, and alcohol policies is a high-impact, cost-effective strategy to reduce chronic disease and raise well-being. While much of a healthy lifestyle is a result of personal choice, healthy changes on a policy level have a broad impact that influences personal choice across the community.
 
With this approach, individuals can see tangible transformation taking place in their lives: from the buildings they work in, to the streets and paths they navigate, to the foods available for them to buy and eat.
 
Blue Zones Project also addresses tobacco and alcohol policy. We work with sponsors and partners to define community priorities and champion changes that support those goals, from retail policy to smoke-free public spaces.
 
Progress becomes apparent in the community surroundings—at the individual and neighborhood level—ultimately creating a healthier culture in your city, which further grows support and enhances results.
 
For Certified Campuses, Blue Zones Project works with campus leadership to ensure tobacco and food policies, benefits, and well-being programming are aligned to improve health and well-being.

Using Places as a Lever

Blue Zones Project is designed to influence a critical mass of places across a community, optimizing each environment to support healthy choices for the people who spend time there.
 
Within a Blue Zones Project community, we develop deep relationships with the organizations we engage: worksites, schools, restaurants, grocery stores, civic and faith-based groups. We provide tailored tools to help organizations implement evidence-based practices in their environments.
 
By working collaboratively to make permanent and visible changes, healthy choices become easy choices in all of the places where people live, work, learn, and play.
 
For Certified Campuses, Blue Zones Project works with campus leadership to optimize on-site cafeterias and vending, facilities, and physical layout to ensure healthy choices are easy to make.

Using People as a Lever

Blue Zones Project engages people in activities that change mindsets and habits in lasting ways. We give individuals tools, tips, and tricks that empower them to adopt the Power 9 principles and transform their home and social environments so that healthy choices become easier.
 
We offer programs that help community members identify their passions, talents, and values, and uncover their sense of purpose. Then we help them find ways to volunteer or put their purpose to work, enriching their lives and the lives of others in the community.
 
Our connections to friends, family, and those around us have the ability to shape our lives and impact our health, happiness, and behaviors, so Blue Zones Project helps people cultivate positive social networks based on interests.
 
When all of these things come together, what results is a healthier culture that embraces principles for living longer, better.
 
For Certified Campuses, Blue Zones Project works with individuals to encourage social connections through purpose workshops and volunteer events. In addition, we work with executive leadership through a Leading Well-Being workshop to encourage personal and leadership modeling of well-being practices.

We Transform Communities and Campuses Through a Three-Phase Approach

 

Foundation

  • Understand unique strengths and challenges through community focus groups and 1:1 stakeholder meetings
  • Develop strategic partnerships
  • Hire and train local team
  • Recruit steering and leadership committee members from across all sectors of community
  • Conduct built environment or campus, food, and tobacco policy summits as appropriate to identify community or campus priorities and determine how we can support the advancement of these areas within the larger policy environment
  • Create assessment report and custom Blueprint focused on goals and strategies that make the most sense for the community or organization
 

Transformation

  • Host kickoff event and introduce community to Blue Zones Project
  • Implement Blueprint with ongoing oversight from local steering and leadership committees
  • Engage people and places in free Blue Zones Project programming and events
  • Work with community or campus leaders to impact policy that drives environmental change
  • Report on key progress indicators annually
 

Certification

  • Celebration event
  • Create and implement Phase II Blueprint
  • Continue impacting well-being in the community or on campus
  • Measure outcomes using Sharecare well-being survey tools
  • Participate in Blue Zones Project events and media opportunities